Markets Driven vs Driving Markets Approach - 946 Words

Discuss the conflict between the â€Å"market driven† and â€Å"driving markets† approach of Microsoft. Which approach do you consider Microsoft utilizes? Customers first? Or innovation driven? Justify. By Viola Mosweu amp; Nkosana Nkomo Microsoft employs two approaches in being market oriented-a market- driven approach and a driving markets approach. Market driven refers to a business orientation that is based on understanding and reacting to the preferences and behaviors of players within a given market structure. Driving markets, on the other hand, implies influencing the structure of the market and / or the behavior(s) of market players in a direction that enhances the competitive position of the business, in this case Microsoft. Jaworski,†¦show more content†¦They introduced Microsoft office 1.0, visual basic, windows NT, Windows 95, Internet explorer, Office 97, MSN Gaming Zone, Change of leadership from Bill Gates to Steve Ballmer, windows 2000, windows vista, office 2007, windows server 2008 and visual studio 2008 and now its latest product windows 7. At each stage Microsoft began anticipating market needs and behaviors by analyzing business and end user processes, challenges and problems of end user and programming problems by developing a improved but not a perfect product that attempted to ease some of the difficulties of computing until such a point where customers begin anticipating the new product will replace the previous one with improved and salient features that make the experience of computing an enjoyable one. The magnitude of the changes were magnificent such as that in 1978 a small company was able to exceed $1 million sales mark, IN 1983 OVER 100 MILLION MICE WERE SOLD, the IPO price for its shares was $21.00 per share, 1 million sales of windows NT in 4 days, 10 million plus MSN gaming members and so on. Currently, Microsoft has a market orientation in which the two approaches are complementary since both approaches represent a market orientation that entails a focus on customers, competitors and broader market conditions (Kohli and Jaworski 1990). The two approaches are complementary, not substitute in relation to Microsoft because they are simultaneously attempting to protectShow MoreRelatedA Customer Driven Organization Is The Most Important Mission And Purpose Of Every Business1242 Words   |  5 PagesA customer driven organization is one that listens to its customers and integrates customers into its business by providing customer focused solutions. 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But how many issuers are needed to achieve a well diversified Buy and Maintain portfolioRead MoreCurled Metal Inc Essay3727 Words   |  15 Pagescompany was about to launch a new product, which could revolutionize its business, setting a new standard in the pile-driving market: CMI cushion pads. However, this product launch poses key strategic issues to the company, ranging from assessing manufacturing capacity to defining the product value proposition. In the roadmap to the launch CMI has also to consider how to approach the market, identifying key customers or/and influencers, positioning its new product, assessing distribution alternatives andRead MoreBusiness Level Strategies of Apple1397 Words   |  6 Pagesall relying on the same important concept: innovation. Innovation, as a business level strategy at Apple, does not mean only creating new products, but improving the existing portfolio of products. The company does not rely, nowadays, on revenues driven by new products, but rather by the consolidation and improvement of the existing line. For example, the new iPad models that appear are building on innovation processes and improving resolution and capacity, decreasing the size of the product atRead MoreHofstede s Five Dimensions Of Culture Essay1743 Words   |  7 Pagesdimensions of culture include: Small vs. large power distance (PD) – Society handles inequalities and the extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally.(G. Hofstede 1980) Individualism vs. collectivism (IDV) – Behavior towards community. The degree to which individuals are integrated into groups or are expected to look after themselves and self-actualize.(G. Hofstede 1980) Masculinity vs. femininity (MAS) – Behavior andRead MoreEffects Of Globalisation On English Lingua Franca Essay1743 Words   |  7 Pagestechnological hegemony? 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Strong economic growth has resulted in higher and increasing interest rates; which slows down the economy, especially the interest rate sensitive real estate industry; as mortgage rates increase

The Effects Of Violent Music On The Youth Culture

This paper explores several published articles that embodies different explanations from research on the effect of violent music, both positive and negative towards African American men, women, and children. The articles also provides information that will support the reason how Hip-hop has such an impact on the youth culture, how Hip-hop is valued, and how the music and its lyrics are interpreted. Changing Images of Violence Rap music lyrics: 1979-1997 Hip- hop has both a negative and positive impact on African American lives. Over the past three decades, Hip-hop has arisen as a cultural and artistic aspect, influencing youth culture around the world. Hip-hop echo’s the social, economic, political, and culture matter and conditions for many youth lives. In slavery times music was used as a symbol of communication. Hip- hop speaks to many youth in a language and manner they understand. There are four essential elements included in the Hip-hop culture. The four elements are Disc Jockeying (Djing), break dancing, graffiti art, and rapping. Hip-hop has also compassed a style of dress, language and dialect, and a way of looking at the world. Police Violence Hip-hop Response White’s perspectives towards blacks in the justice system are viewed as the â€Å"prototypical criminal† who is reinforced in the media, and the general public. Police brutality against black males is defined, as â€Å"the use of excessive verbal, intimidation, and physical force.Show MoreRelatedThe Violence Of Rap And Rap1633 Words   |  7 PagesIntroduction Crime is culture. Wait, what? Believe it or not crime is a culture that has developed rapidly this past century. Rap, over the years has changed in many ways such that it went from being condemned by the public to being mainstream, it is now being used to aid teens with psychological troubles, and more. This leads to the question to be answered: How has the change from condemning drug use and illegal acts in rap to glorifying it influenced youth over the last two decades? The evolutionRead MoreRap Music : Influence On Violent Behavior1379 Words   |  6 PagesRAP MUSIC’S INFLUENCE ON VIOLENT BEHAVIOR IN AFRICAN AMERICAN MALES: A REVIEW Kaland Farrow Alabama Agricultural and Mechanical University  RAP MUSIC’S INFLUENCE ON VIOLENT BEHAVIOR IN AFRICAN AMERICAN MALES: A REVIEW Rap music is derived from Hip Hop culture which is deeply rooted in the African American community. The word, rap, has a Middle English origin. Originally, rap means to beat or strike. Beginning in the 1960s, African Americans gave the word another definition. In the black communityRead MoreThe Effects Of Rap Music On Social Behavior Essay1693 Words   |  7 PagesIn society today, it is highly noticed that the role of rap music messages and video images of violence causes an increase in negative emotions, thoughts and behaviors which could lead to violence amongst youth. Rap music has been at the center of concern in regards to the potential harmful effect of violent media on social behavior amongst youth. This potential behavior could be seen in the music video titled â€Å"Kim† by Eminem. In this music video, the storyline, language and sound encourages hostileRead MoreRap Music And Its Impact On Society1081 Words   |  5 Pageseverywhere. Rap music is widespread and eas ily available anywhere. It can be listened to on the radio at a train station, on the Internet, and on phones, permitting the youth to listen to it in various circumstances, either on their way to school or along with their friends. Music has always had a tremendous effect on cultures and societies around the world. It affects how people act, speak, and dress. In today’s society, rap music has become such a fundamental part of the lives of youth that it is aRead MoreRap Music : Hip Hop Essay1509 Words   |  7 PagesRap, or hip hop as some call it, ranks in the top ten of most popular music genres in the world. Since it burst on the scene in the late 1970s, rap music changed the landscape of the music industry, especially for African-American artists. The genre accredited some of the biggest names in the music industry. Popular artists like LL Cool J, Tupac, Notorious B. I. G., Jay-Z, Kanye West, and many others produce, or have produced, millions of hip-hop records. The sec ret to the success of hip hop centersRead MoreA Common Agreement Within The World That Deals With Men And Men1273 Words   |  6 PagesMexican-American Girls, and Gangs†, within her research she has conducted various interviews with females in gangs. From her research she has came to the conclusion that for girls, â€Å"Gang member’s behavior is determined by social structures and group culture by defining the perspective and attitude of the girl gang† (Harris 301). In other words, Harris is explaining that peer groups, such as gangs, to females tend to have a powerful influence on them by having certain rules, values, and disciplinary actionsRead MoreThe Music Of The Hip Hop1412 Words   |  6 Pagestrading music and singing folk poets and street youth who suffer from oppression, troubled physical and social conditions such as poverty, unemployment, addiction, or who the rigors of life led them to engage in the world of gangs and the drug trade. That does no t put hip-hop within narrow limits of poverty, drugs and crime and delinquency framework. Perhaps one of the most important reasons which made the music of hip-hop spread at the Arab streets is a domination of American culture through cinemaRead MoreRap Music And Its Effect On Society Essay1277 Words   |  6 Pagesthink that it is only classical music that has a positive effect on society because of its soft tune and melody, but in fact rap music can have that same effect. The reason that some people think rap music leads to violence is because gang members can often be found listening to rap music, and they dress in the urban clothing style of rappers. The reality is that rap music is greatly misunderstood. The media often portrays rap music as negative and focuses on rap music more when it is related to somethingRead MoreViolence Portrayed By The Media Essay1101 Words   |  5 Pagesportrays on adolescents. Some propose that the authors are projecting that the youth are negativ ely effected by the media. Others, however, believe that violence portrayed by the media does not have any real long-term effects on the well being on youths. The three articles selected consider their evidence for this controversial subject. According to Anderson, the discussion on whether or not media has a negative effect of the youth is being argued. He uses prime sources and conducts studies to expand theRead MoreBlaming the Media for the Worldwide Increase in Violence Essay892 Words   |  4 Pagesacceptable behaviour in this society. Media outlets include film, radio, print, music and so on; film being the most widely used medium. The media which is prevalent in every aspect of our lives, is the perfect instrument to instil ideas in the minds of the people, and the most susceptible of them all, children. During the past decade, there is an alarming increase in violence, especially among the youth. A study found that between 1993 and 2001, incidents of physical violence

Death Investigations and the Role of the Forensic Nurse Free Essays

The International Association of Forensic Nurses website states, â€Å"Every state/ county has different needs and resources, and every state/county may run death investigations with a different approach. What matters is that every effort be made to ensure a thorough, accurate, and timely investigation. A faulty cause of death determination can significantly impact surviving family members, agencies responsible for planning public health policy, civil or criminal action, and even public safety. We will write a custom essay sample on Death Investigations and the Role of the Forensic Nurse or any similar topic only for you Order Now (Schindell, 2006) The possibility of forensic investigations may begin in first aid situations, or in the emergency department. The nurse’s first duty is to provide immediate care to the patient, but the nurse must also be prepared to preserve evidence for possible criminal investigations. (Dean ; Mulligan, 2009) This becomes andatory in the situation where the patient dies. It is very important that evidence and intormation surrounding the death is preserved The body should not be cleaned prior to transport to the morgue, and any tubes, IVs or other medical equipment should be left in place. The nurse on duty can be instrumental in making sure that everything remains as it was in order to make it easier for the medical examiner. The nurse must also be sure to document all procedures performed, including attempts to establish an ‘V, as well as noting all injury sites. (Erricksen, 2008, p. 40) Other investigations begin when a suspicious death is reported to the ppropriate agency. The death investigator will go to the scene in order to collect evidence, photograph the area, and gather information regarding the environment and positioning of the body. The investigator will also question witnesses, family members, and law enforcement officials to gather more information regarding the victim, including past medical history, condition prior to death, circumstances leading up to the death, if known, and if the body has been moved. This would be followed by detailed investigation of the body, any clothing, and clues to medical conditions such s medic alert bracelets or presence of insulin pumps, etc. (McDonough, 2013) The forensic nurse can perform or assist with all of these duties, and must be careful and meticulous in writing reports of their findings. The completion of good contemporaneous records may be vital to any statements of evidence that a nurse may be required to produce at a later date, to either the police or coroner. † (Dean Mulligan, 2009, p. 39) In many cases, if the primary investigator does not have medical training, the forensic nurse’s experience and knowledge can be invaluable. Schindell, 2006) Foren sic nurses can also apply information and practices from other areas to death investigations. Researchers in Alaska have determined that sex- related homicides can be difficult to properly identify, and may be under-reported for that reason. Calling upon the expertise of a Sexual Assault Nurse Examiner (SANE), the researchers were able to apply standard techniques from sexual assault cases with living victims to investigations of homicides. These techniques, especially examination with a colposcope to identify anogenital injuries, were able to identify exual assault related injuries, and to properly classify some homicides as being sex- related (Henry, 2009). Inclusion of forensic nurses in further sex-related homicides would be beneficial to law enforcement officials. â€Å"Forensic nurses have taken a leadership role in improving healthcare’s response to living victims of sexual assault and forensic pathologists and law enforcement would benefit from including a forensic nurse, specialized in sexual assault examinations, in the multidisciplinary response to deceased victims. † (Henry, 2009, p. 64) A qualified and trained forensic urse can even act as the coroner if there is no medical examiner available. In counties where non-medical Deputy Medical Examiners are being asked to conduct the majority of a death investigation, medical expertise should be readily accessible to them. A forensically trained nurse can be an ideal medical representative in these situations. † (Schindell, 2006) The primary goal of a death investigation is to determine the cause and manner of death. This can sometimes require detailed and pains taking investigation, not only of the immediate cause of death, but of possible comorbidities that may have contributed to the death. How to cite Death Investigations and the Role of the Forensic Nurse, Papers

Defining Racism free essay sample

Article â€Å"Defining Racism† by Beverly Daniel Tatum talks points out many issues of problem of racism in our society. She concentrates on how people are exposed to information about other races and how stereotypes about them are introduced to us. This article applies to the sociology of ethnicity and race. The best of points of the article are the paragraphs where she explains reason why people are so influenced by stereotypes. First she mentions the problem of being isolated from other racial groups. Without the firsthand experience people are not able to confirm the information we have about other races with the reality. People tend to believe what they have been told about different people without trying to verify if this information are true. People do not know all the fact about other and making assumptions on secondhand information which are very often distorted, shaped by cultural stereotypes, and left incomplete. We will write a custom essay sample on Defining Racism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Second, the author points out the seriousness of the problem of omitting information. This issue might have similar effect to misinformation. As an illustration she gives the example of the teacher who tells student that there are no Black authors what makes student think the same way. If nobody would change this statement all student will assume that they are no Black writers because they have never been exposed to anyone. The author mentions the problem of prejudice as an effect of mentioned above misinformation and omitting information. She assumes that everyone have prejudice, not necessary because we want to have them but as a result of being exposed to misinformation about others. The author compares prejudice to smog – we do not see it but we all breathe it. Even if we do not do anything to produce the smog we are still responsible for its existence. People just cannot avoid facing the prejudice same as we cannot do anything with the fact we breath the smog with the air. The weakness of the article is that it might seem as a not fully objective. In the last paragraph the author discovers herself. She is an African American, well-educated psychologist. For some people that not familiar with the topic can assume that her statements are subjective and based on her own personal experiences. She mentions the White’s racial advantage and she refers to the term â€Å"White Privilege. She says that Whites have access to better school, housing and job and can get a lot of social benefits and privileges. She points out that White person is most of the time viewed as a member of a racial group not an individual. The author makes a few statements which might seem irrational statements like: White person can be late for meeting or is not seen in the store as a potential thief. My first reaction after I read was â€Å"this is ridiculo us. † I based my opinion on my own, everyday experience: I work at the bank and I react in the same way to all suspicious activities at my branch regardless of race of the suspect. When I think about it more I conclude that my opinions are different because of my background and the history I know. United States is very racially diverted country with history of racism, prejudice and racial segregation. I grew up in the culture where such divisions are irrelevant and they simply do not exist. Because of that I can understand if someone who is not familiar with topics of racism and social inequality might understand this article as a subjective and against Whites. I chose this article because I became really interested in racial and social problems in United States. I was always ignoring problem of racism and prejudice because I do not concern as an important. I have realized that ignoring the problem is not a solution; it is like fighting with the smoke instead of the fire. I believe it the people want to make a change and create better world they need to know the problem and its history. It is not enough to have own opinion, everyone should know how to defend own point of view and present it to others.